Posted On 04 Apr 2015
Why you should think about postcard advertising and marketing
Why should I contemplate postcard marketing?
This is one likely good thought a businessman might ask. Frankly, if you decide to get into the reason regarding this lowly four by six inch trade standard, then you might very impressed with how much possibilities postcard marketing will likely bring to your business.
Think about the facts. Postcards, because of it’s small production price, is one of the ways to get your message out to your buyers as well as prospective customers. Basically a standard type of postcard is 35% – 435% cheaper than normal sized letters or posters.
Postcards also help maintain subscriber lists clean and updated. One of the primary advantages of choosing first class mailing for a regular-sized postcard is it will be sent back to the sender if this has a bad or incorrect address, would certainly help get your mailing list cleaned up.
Postcards, amazingly, have high impact on the receiver.
This is certainly technically so because letters are enclosed in an envelope and the customer is frequently faced with the option either to open up the envelope or just dump it, and they are inclined to the latter in the event the prospect thinks that it’s only unsolicited mail that they’re getting. But with postcards, there is no cover to conceal your message and it is in most cases impossible to throw the postcard out without looking at the information, sometimes even just a glimpse of the texts in the postcards that may immediately be understood by the viewer.
Postcards are easy to make and could be sent with ease.
Postcards will not require complicated piecing together, stuffing, licking the envelopes, collating, etc. and what could be the most challenging part of the procedure is just setting the postage stamp. Oftentimes, it even gets automatic, particularly if you are employing computer software and printer that can help you with making and mailing your postcards by printing the mailing address and postage at the same time.
Below are great tips for you on how to design your postcards and make them more appealing and engaging.
Be certain to keep your messages brief as well as concise and just use your postcard for the purpose of lead generation. Under no circumstances make an attempt to clarify the details, but simply offer a few teaser info to really get your reader hooked to consider next step, be it signing in to your web page, getting in touch with your business or perhaps listen to a toll-free pre-recorded message.
Make your postcard seem like this has come from a personal friend. Make use of the empty or blank areas to give the reader an alluring desire to take the next step. You can do this by making use of catchy phrases designed to catch the actual reader’s attention.
Don’t spend too much on postcards printing services. You can make your own postcard simply by doing the design and lay-out on your computer. The postcard printing you can do cheaply on a laser printer if the volume is not too big. All you need is imagination and the fundamental understanding of mixing and matching shades or type.
Last but not least, ensure that you come up with a very good selection of your current mailing prospects. A little market research will work and that is where you may wish to make great use of your knowledge in how you tailored your product. Even though it can also be good to mail out your postcards to a big of number of individuals as you possibly can, nevertheless the effectivity of the mailing list will be the determining factor of the captured market you may end up with as you move on with your direct mail campaign.
So why think about postcard advertising and marketing?
All that you should carry out is consider the specifics and find out the way it is capable of doing wonders for you.Keep in mind, regardless of what type of direct mail advertising you’re doing, it’s normally the list that will determine its good results. Any internal list will outperform a rented or leased list and if you happen to be needing to use a leased list make sure you utilize a list broker to assist you.